Linda Evangelista smoking a cigarette while walking the runway for Thierry Mugler - 1990
New York Magazine writer Robin Givhan wrote an interesting piece today in New York Magazine, declaring the golden age of fashion blogging ‘over.’
Her hypothesis: that the ‘of the minute’ insidery views once offered by bloggers are now being dispensed by ‘true’ fashion insiders. She writes, “With everyone from powerhouse editors-in-chief to creative directors and standard-bearing critics playing the social-media game, the singular advantage that social media once offered bloggers is no longer so clear. The same intimate tone, once unique to those initial disrupters, can now be found in the Twitter feeds of print folks such as [Eva] Chen, Derek Blasberg, and Mickey Boardman. They live-blog while at shows, while zipping through airports, while touring art exhibitions, while vacationing. They un-self-consciously share from all corners of their fashion lives.”
She continues, “The distance between the Establishment and fashion’s once-dazzling revolutionaries has narrowed, and there is minimal distinction between them. Because what the fashion industry loves, it woos — then swallows whole.” Ok.
Robin Givhan’s article centers mostly on fashion shows and their super exclusive nature. But the fashion industry is not just about seats at fashion shows. It used to be only celebrities, the rich and famous, that saw fashion shows and got the first chance to see new collections. Today, it’s about translating trends (which can all be viewed online) to the masses.
Bloggers interface with their audience in ways a traditional journalist usually can’t, because they are more relatable, like friends who give you the scoop. These bloggers are often people we can relate to and aspire to be like, instead of trying to connect with an editor.
What do you think of Givhan’s article?
Maison Martin Margiela spring 2013 couture by Sylvain-Emmanuel Prieur